Confidence by ContrastLOOM
Stills
Two knitted polo variants, one brand tone.
This was LOOM's launch campaign, so the goal wasn't just to shoot two products. It was to introduce a brand. Instead of explaining the difference between the variants, we let contrast do the work: light against dark, texture against texture, letting the eye compare instead of the copy.
Even the prep shots carried meaning. The model being prepped for the shoot mirrored the brand being prepped for launch, both caught in that same moment of about to become something.
Through it all, we kept LOOM's tone consistent: quiet, elegant, unhurried. The contrast shows two different products. The tone shows one brand.
Credits
- Creative Directors
- @shehabzakiii @alisleem04
- Directors
- @shehabzakiii @alisleem04
- Agency
- @schwarzandblanco
- Producer
- @_ahmedalyyy
- Line Producer
- @_ahmedalyyy
- Art Director
- @lailaaboelezz
- Stylist
- @lailaaboelezz
- Models
- @yassinnkhaledd @fady_lasheen
- Production House
- @sbproductiions
- Editing
- @shehabzakiii @alisleem04
- Coloring
- @shehabzakiii
- Sound Design
- @shehabzakiii @alisleem04